Xbox CEO Says Project Helix Will Be a Family of Devices
Xbox CEO Asha Sharma has suggested Project Helix will encompass more than one device, saying that Microsoft has been working on "a great family of devices."
This shift suggests Microsoft plans to dominate major global markets by offering a range of options rather than relying on a single product.
Xbox CEO Asha Sharma revealed at Gamescom 2026 that Project Helix will not be a single console. She described the upcoming hardware as a "family of devices" rather than just one machine.
Sharma noted that Microsoft has been working on this multi-device approach for some time. The announcement clarifies earlier comments where she referred to Helix as a singular "next generation console."
The CEO also mentioned that affordability will be a key focus for the new lineup. This strategy comes as Microsoft aims to address rising costs in the gaming market.